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12 ago 2014

Messe Stuttgart Press Release: Moulding Expo 2015: Rapid.Area enhances the programme


 

 

 

Messe Stuttgart and Messe Erfurt sign cooperation agreement
 
Moulding Expo will take place for the first time from 5 to 8 May 2015 in Stuttgart. With the Rapid.Area, Messe Stuttgart is now able to cover another important aspect in the event programme: The specialist area organised by Messe Erfurt on the topic of additive manufacturing processes will be portrayed comprehensively within the framework of Moulding Expo. At the start of July, the cooperative venture between Messe Stuttgart and Messe Erfurt was formally sealed with a contract and as a consequence another important element enhances the new international event for prototyping, tool and mould making in Stuttgart.
 
Initial contacts between the two sides were already made for the first Rapid.Area at METAV in March in Düsseldorf. "Moulding Expo is an element of the cooperative venture – we benefit from the expertise and know-how of our competent partner for the formulation of the content for the trade fair. As rapid technologies are both an absolute trend topic and an essential component of the Moulding Expo, it was quickly realised that the most elegant and value-creating step for us is when we obtain this expertise with the Rapid.Area", explains CEO of Messe Stuttgart, Ulrich Kromer von Baerle.
 
The details of the cooperative venture will be revealed over the coming weeks, but it is certain that Messe Erfurt will be responsible for the entire area of additive manufacturing within the Moulding Expo. The tasks include the organisation and marketing of the joint stand, from the setup to the catering through to the PR work. Another fixed area of activity is the design of the presentation programme: Here additive manufacturing topics for prototyping, tool construction and mouldmaking will also be presented. The Managing Director of Messe Erfurt, Wieland Kniffka, is looking forward to the collaboration: "As a trade fair company, we cannot only bring our know-how from 10 years of Rapid.Tech, but also actively attract visitors among the Rapid target group via our database. We also see ourselves as a link between industry and research in Stuttgart."
 
In comparison to the Rapid.Area première in Düsseldorf with eight exhibitors, the presence at Moulding Expo will be enhanced significantly – due to the large overlap with the focal points of the event, Messe Erfurt is expected to be responsible for roughly 20 well-known exhibitors on 700 m² of exhibition space. Companies from the Rapid area who have their own stand at Moulding Expo do not have to worry about a thing. The corresponding providers and service providers will be arranged around the Rapid.Area, and they can also make use of parts of the Rapid.Area. "The boundaries will be fluid here. The aim is that visitors to Moulding Expo obtain a complete overview of additive manufacturing and do not have to pick out bits and pieces from hall to hall in order to establish an overview of rapid technologies", adds Ulrich Kromer von Baerle.
 
Wieland Kniffka is, in fact, not ruling out planning other locations for the Rapid-Area, especially since "there are a few requests from home and abroad". For 2015, however, the focus is entirely on the Moulding Expo, because there is one thing we do not want, and that is distraction. With the annual Rapid.Tech taking place in the middle of the year in Erfurt and a Rapid.Area in the even years at METAV, the Moulding Expo in the uneven years should now become the "appropriate and high-quality campaign of our Rapid platform for the future".
 

Further information is available online at
 
www.moulding-expo.de
www.rapidtech.de
 

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