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29 giu 2015

UBM Press Release: Medtec Europe benefits from more focussed strategy


The Medtec team have been speaking to our customers to understand their recommendations, and in some cases their frustrations, as we all strive to create a growing and successful event in Stuttgart.
 
One of the most consistent pieces of feedback we have received is that our domestic events in France,the UK and Italy make it difficult for Medtec Europe to realise its potential in becoming a truly international event.
 
 
 
 
Europe is the world’s second most valuable medical device market and we believe that with its location in the heart of Baden Württemberg, and with a major international airport so close to the venue, Medtec Europe has the potential to attract a much larger audience from both within Germany and beyond.
 
As a result Medtec UK , Medtec France and Medtec Italy will cease running with immediate effect leaving the  focus on the Stuttgart event. Having no Medtec Italy in 2015 lead to a 44% increase in visitors from Italy at Medtec Europe 2015 so we believe this gives us a strong case for increasing visitor numbers from the UK, Italy  & France as well.
 
Medtec Ireland with its boutique event model and localised audience from the Galway district is still hugely popular with exhibitors and medical device manufacturers alike so will remain part of our portfolio.
 
Any questions should be directed to Fabienne.valambras@ubm.com.

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