20 set 2015
BRAZILIAN MARKET CONFIRMS THAT MECÂNICA 2016 IS THE MAIN EVENT IN MANUFACTURING PROCESSES
The traditional metalworking and manufacturing processes industry trade show has already sold 80% of its space, with around 1,100 brands confirmed. The organizer has a database of over 300,000 industrial buyers available to exhibitors.
São Paulo, September 17, 2015
The 31st Mecânica International Trade Show,to be held from May 17 to 21 in São Paulo, will cover 85,000 sqm, the maximum available area at the Anhembi Expo Pavilion.As of now, 380 exhibitor companies have confirmed that they will be in attendance, representing approximately 1,100 brands from every sector involved in the industrial manufacturing process, with 1,500 brands expected to be at the event in May 2016, including machinery brands. Mecânica´s organizer and promoter, Reed Exhibitions Alcantara Machado, calculates that 80% of spaces have been sold. Eight countries have already confirmed they will be in attendance or are in negotiations and 15 different countries are expected to attend as exhibitors. Mecânica 2016 plans to welcome 90,000 buyers, a qualified public that has been at the event for the last 57 years.
Strategic partners like Deb´Maq see the event as an opportunity for qualified exposure to reach its target audiences and do new business. "Deb´Maq is always at the biggest shows in the industry. Mecânica represents attendee quantity and quality, proven business results and an effective and reliable investment. After participating in the last edition, we had 42% more business proposals immediately following the event," says Eduardo Trevisan, General Manager of Deb´Maq Brazil.
Reed Exhibitions Alcantara Machado provides free online and offline tools to exhibitors that are essential in uncertain economic times, favoring brand exposure and generating business before, during and after the event. There are over 300,000 industrial buyers in a database of 4 million contacts. "No other promoter of events in Brazil has the tools in their services portfolio to provide ideal conditions for carrying out business," says Juan Pablo De Vera, Reed´s president.
Relevant and innovative content for the Brazilian and Latin American industries
The Mecânica show will offer its participants a wide range of innovative content focusing on key issues in the industry in Brazil, such as automation, industry 4.0, energy efficiency and new manufacturing processes.
Among new attractions that are free of charge to visitors are the Notable Launches program, the Automation Experience and the Mecânica Auditorium, where presentations will be held on Industry 4.0, in partnership with the Harvard Business Review; Innovations in Welding, presented by ABS; and 3D Printing and Paperless Manufacturing, presented in conjunction with SKA. In addition, the topic of Energy Efficiency will be explored by CNI – National Confederation of Industries.
The show receives institutional support from 19 associations, including ABFA (Brazilian Association of the Tools, Abrasives and Machining Industry), Abimei (Brazilian Association of Industrial Machinery and Equipment Importers), Abinee (Brazilian Association of the Electric and Electronics Industry), ABS Soldagem (Brazilian Welding Association) and Sinafer-SP (São Paulo State Trade Association of Iron Artifacts, Metals and Tools in General). "The relevance of the Mecânica show is also translated into confirmed support from 30 media partners. Mecânica has never had this much investment and this many media partners in so many formats," the organizer´s president shares.
At the last edition of Mecânica in 2014, visitors and exhibitors had a 98% rate of satisfaction, based on a survey given during the show. In the last year, Reed shows in Brazil have generated over BRL 3 billion in business results for exhibitors, with a total of over 1.2 million visitors, positively impacting the economy in São Paulo.
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